Art in the City Project from Favretto Painéis billboard company in Curitiba, Brazil in which local artists can exhibit their works on vacant media spaces or billboards between campaigns, spreading art all over the city – including low-income neighborhoods. Andre was invited to help set up the pilot and also to show some of his artwork together with other artists. Art in the City turned to be a very sustainable model: billboard companies fill their empty spaces with art, sponsors relate their brands with creativity, and artists are allowed to show their work to people who don’t have time or means to visit galleries and museums.
